Jansport started in the late 60's during a time when many companies with hippies at the helm were changing the way companies were run and what they sold. I struggle to use the word hippies because it conjures up images of some baggy pant, birkenstock, route 420 tee shirt, hemp necklace, Dave Matthews Band following 17 year old. They had engineering degrees, well at least one of them did. Like many companies of the day, they turned product design and business on its head and were creating revolutionary products.
The Jansport Heritage line reproduces their original bags down to the smallest details like their amazing old logo and hang tag and we are excited to have them in the store!